RE SHAPING NIGERIA’S POLITICAL LANDSCAPE BY USHERING A NEW AGE OF CAMPAIGN THE MOMENTUM OF A MISSION IS VASTLY PROPORTIONAL TO THE LEVEL OF ENTHUSIASM SHOWN BY THOSE CHARGED WITH THE TASK THE MISSION IS MEANT TO ACHIEVE …
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To influence people’s voting decisions, you have to change societal thinking. To change societal thinking, you have to break the current thinking, and establish your own in the process.”
- PR & Publicity
- Social Networks and Mobile
- Online advertisement/website
- States people
- Blog and writing
WHAT ARE NIGERIA’S CORE SOCIETAL ISSUES:
Nigeria is seen as the flag bearer of Africa. Today, it’s problems are posing a threat not only to Nigeria, but to the whole continent. Nigerians know how bad the situation is. They therefore, have solutions of how to fix it. They no more want a person promising to fix it, they are seeking for someone with a like mind. A listener and friend.
CORRUPTION AND MISREPRESENTATION
HOW ARE NIGERIANS FEELING ABOUT THIS? - DESPAIR
WHAT DOES THIS PROJECT SUGGEST?
A MODERN AND FUTURISTIC PRESIDENTIAL CANDIDATE Brand, media, research based campaigns.
BUILDING THE PRESIDENT
The campaign sort to use revolutionary strategies in PUBLICITY and PROPAGANDA to emphasize or de-emphasize the impact of the candidate’s POLICY, POLITY and POLITICAL INFLUENCE.
Policy: We tried to understand In-depth of what the client stands for and how best we can merge the nation with the candidate’s policies.
We evelauted to see how societal structures are in line with him and how we use them to his benefit.
We measured against his political sphere and it’s influence levels and how we can benchmark and leverage on them.
Building a message and ensuring it understood is key, we managed circular propagandas built to to and from the opponents.
Considering the age of the dominant opponents and the young voting crowd, the image of the candidate that we sell to the general public, was key.
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Economy is key to any governance or people, having a Public driven answer to economic questions and solutions was an edge to keep him as the most reverred opponent.
The Nigerian masses are at a statistical advantage but at a realistic disadvantage, they have all the power and ability to change this. The reason they haven’t, is because of an absence of a well executed political direction that ties with their values, generation and tools”
“It is time to build”
This project’s ideology is to use a very powerful brand to drive a message of exhaustion among Nigerians. To make them realize how dated the current system is through the use of modern branding and to make them realize how exhausted they are of it. Hence making them take on our direction as a result.
In political Marketing we simply seek to drive public opinion, advance ideologies, win elections, we respond to the needs and aspirations to create better for the populice.
“Let the sun go down on you like King Harold at the battle of Hastings — fighting gloriously.
The battle was to stay in the race to the finsih, and while in the fight put up a good fight using proven tactics and strategies.
Election days come and go. But the struggle of the people to create a government which represents all of us and not just the one percent - a government based on the principles of economic, social, racial and environmental justice - that struggle continues.
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